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# Can this car save Polestar?
- URL: https://torquecafe.com/car-news-polestar-formula-2030-concept-polestar-2-polestar-7-preview/
- Published: 2026-11-12T05:51:22.000Z
- Updated: 2026-11-12T05:51:22.000Z
- Description: Polestar’s Formula 2030 is a four-door shooting brake that it hopes will influence its next-generation models, as it overhauls its lineup.
- Author: Jordan Mulach
- Tags: News, Electric, Performance

Amid a background of booming EV sales globally, Polestar hasn’t been able to make headways, but the brand hopes this radical concept can turn its fortunes around.

The Formula 2030 concept car has been designed by Polestar’s Philipp Römers-led team, influencing its [next upcoming models](https://torquecafe.com/polestar-model-offensive-teased/) such as the second-generation Polestar 2 liftback and the Polestar 7 small SUV.

“Design should always reflect the values and mission of a brand and that is exactly what we did with Polestar Formula 2030 concept,” said Römers. 

![Polestar Formula 2030 Concept](https://storage.ghost.io/c/a9/b3/a9b3e204-3117-4792-9a32-46184029df44/content/images/2026/11/Polestar-260930-4144_v004-1.jpg)

Polestar Formula 2030 Concept

“It is a physical embodiment of how we apply Polestar‘s core values of design, performance and sustainability to the next production cars. A bold evolution of our already well-established design DNA to strengthen the brand‘s positioning with performance at its heart.”

Measuring 4680 mm long, 2021mm wide and sitting just 1350mm tall, the Formula 2030 has the sleek portions of a sports car, with its roof being even lower than that of the recently released Porsche Taycan-fighting Polestar 5.

According to the brand, it’s sized between the 2 and 7, suggesting each of those models will feature a mish-mash of the concept’s design features.

![Polestar Formula 2030 Concept](https://storage.ghost.io/c/a9/b3/a9b3e204-3117-4792-9a32-46184029df44/content/images/2026/11/Polestar-Formula-2030_261014_COM_010_v04-1.jpg)

Polestar Formula 2030 Concept

The front-end design is far sportier than any of Polestar’s current crop, and is accentuated by the plunging crease of the bonnet, appearing to drop below the height of the wheel arches.

A pair of reverse-hinged doors at the back lead to its wide rear guards, sitting just behind the wrap-around helmet visor-like window design.

This continues to the back, where the Formula 2030 blurs the lines between a hatchback and wagon, becoming more akin to a shooting brake, complete with its new ‘Single Blade’ tail light signature.

![Polestar Formula 2030 Concept](https://storage.ghost.io/c/a9/b3/a9b3e204-3117-4792-9a32-46184029df44/content/images/2026/11/Polestar-Formula-2030_261014_INT_020_v04_B-1.jpg)

Polestar Formula 2030 Concept

Perhaps the standout of the 2030’s exterior are its 22-inch four-spoke wheels, finished in white Nitrogen paint as with the rest of the car, and sitting in front of the Swedish Gold-painted Brembo brakes.

Inside, the cabin is a further expression of Polestar’s new generation design, with its topless, rectangular steering wheel sitting ahead of a wide curved digital instrument display, while the 12.2-inch central control display appears small by comparison.

Thankfully, it appears there is still scope for Polestar to include physical switches and buttons into its future production models, as previewed by the concept’s console.

![Polestar Formula 2030 Concept](https://storage.ghost.io/c/a9/b3/a9b3e204-3117-4792-9a32-46184029df44/content/images/2026/11/Polestar-Formula-2030_261014_INT_090_v05-1.jpg)

Polestar Formula 2030 Concept

All seats in the cabin share the same design and feature inflatable bolsters and cushions, providing adjustability to ensure occupants are comfortable and supported.

The Swedish gold highlights continue at the rear where there are luggage straps in the boot to hold down bags and other items.

We’ll have to wait and see how deeply the Formula 2030’s influence runs in future Polestar models, with the new 2 due to launch in early 2027, while the 7 SUV is due in 2028.

![Polestar Formula 2030 Concept](https://storage.ghost.io/c/a9/b3/a9b3e204-3117-4792-9a32-46184029df44/content/images/2026/11/Polestar-260929-HBL_B0001178_v003-1.jpg)

Polestar Formula 2030 Concept

There’s a lot riding on both cars, as Polestar sold fewer than 45,000 cars globally in the first nine months of 2026, up one per cent on the year prior, despite adding new models such as the [more traditional 4 SUV](https://torquecafe.com/can-removing-this-controversial-feature-keep-polestar-alive/) and the new 5 grand tourer to its lineup.

In Australia, Polestar has delivered just 1799 vehicles from January to October 2026, a drop of 11 per cent. The Polestar 2 is currently in run-out, the 3 isn’t reaching one-third of last year’s deliveries, and the 4 is only just up due to its new design launching.

Last month, Polestar delayed its reporting of its third-quarter financial results, amid a continual fall in its share prices on the Nasdaq stock exchange, having recently dropped under US$4.90 a share, down from its peak five years ago of more than US$490 a share.

[Can removing this controversial feature keep Polestar alive?Polestar’s rear window-less 4 EV will revert to a more traditional style with rear glass, as the brand looks to turn around its fortunes.![](https://storage.ghost.io/c/a9/b3/a9b3e204-3117-4792-9a32-46184029df44/content/images/icon/cropped-favicon-01b37ce9-db62-4ae0-8752-9bfee1f040eb.png)TorquecafeJordan Mulach![](https://storage.ghost.io/c/a9/b3/a9b3e204-3117-4792-9a32-46184029df44/content/images/thumbnail/polestar-4-suv-teaser-1-262a33a2-f8f2-48a3-a5e1-7b766716f3a0.jpg)](https://torquecafe.com/can-removing-this-controversial-feature-keep-polestar-alive/)