• Advertise with us
Friday, May 9, 2025
  • Login
Torquecafe.com
No Result
View All Result
  • HOME
  • 4×4 & ADVENTURE
  • ELECTRIC
  • SUPERCARS & EXOTICS
  • PERFORMANCE
  • CLASSICS & UNIQUE
  • BIKES
  • FEATURES
    • SHOWROOMS
    • DREAM GARAGE
    • TOP FIVE
    • REVIEWS
    • IMAGES
    • VIDEO
    • TV
  • HOME
  • 4×4 & ADVENTURE
  • ELECTRIC
  • SUPERCARS & EXOTICS
  • PERFORMANCE
  • CLASSICS & UNIQUE
  • BIKES
  • FEATURES
    • SHOWROOMS
    • DREAM GARAGE
    • TOP FIVE
    • REVIEWS
    • IMAGES
    • VIDEO
    • TV
No Result
View All Result
Torquecafe.com
No Result
View All Result
  • HOME
  • 4×4 & ADVENTURE
  • ELECTRIC
  • SUPERCARS & EXOTICS
  • PERFORMANCE
  • CLASSICS & UNIQUE
  • BIKES
  • FEATURES
Home Performance

Why the new Mustang is key to Ford’s future – Analysis

Stephen Ottley by Stephen Ottley
8 August 2022
in Performance
Reading Time: 2 mins read
0 0
0
Share on FacebookShare on Twitter
The all-new 2023 Ford Mustang is set to be revealed in September. Image: Mustang7g.com

It’s been a turbulent few weeks for Ford Australia – from the highs of launching the new Ranger to the low of cutting half of its Ford Performance line-up. But it also perfectly sums up the position the blue oval brand finds itself in at present, almost entirely reliant on the success of its popular ute as all other models struggle.

That’s not an opinion – that’s just the facts.

Looking at the brand’s sales in the first half of 2022 – even as Ranger and its SUV sibling, the Everest, are on run-out to make way for the new model – the two models account for 86 per cent of the brand’s total sale in Australia.

READ MORE: Shock! Ford drops two key models

Ranger leads the way with 19,794 sales in the first six months of the year, followed by the Everest in a distant second with only 4902 sales. Ford Australia’s third best-selling model is the Puma small SUV, but it only managed 1045 sales. Every other model in the range sold less than 1000 cars in the first half of the year.

Ford’s decision to drop the Focus and Fiesta ST is understandable as neither had significant demand and limited supply. But it’s not actually surprising that the Focus and Fiesta were small sellers, because with only the ST hot hatch variants available they became niche models.

With both gone, the Ford Performance line-up becomes limited to just the ageing Mustang and incoming new Ranger Raptor.

The Ford Ranger accounts for almost 70 per cent of all cars the blue oval sells in Australia

All of this trouble with slow sales and reduced model offerings is what makes the new-for-2023 Mustang so important for Ford in Australia. It will become not only the brand’s performance hero model but also it’s only passenger car and, potentially, a relatively large part of Ford’s total sales down under.

While the current model is at the end of its lifecycle so sales have naturally declined, at its peak in the pre-pandemic days, the Mustang repeatedly sold more than 6000 examples per year and was one of its best-selling models in Australia.

ROAD TEST: 2022 Ford Ranger review

The introduction of a new model Mustang can’t come soon enough for Ford Australia but there’s no official timing for when we can expect it in local showrooms. We do know it will be revealed to the public at September’s Detroit Motor Show and the new-look will be rushed into Supercars in time for the new Gen3 era to begin at Newcastle early next year.

Hopefully that means the new ‘Stang will go on sale in Australia some time in the first half of 2023, but there are no guarantees in this era of semiconductor shortages and global shipping delays.

Even when the new Mustang arrives and is hopefully (for Ford’s sake) a hit, the company needs to continue to look for new models that can help reduce its dependence on the Ranger and Everest…

Stephen Ottley

Stephen Ottley

Senior Contributor
Stephen Ottley is an award-winning journalist who has written about cars and motor racing for all of Australia’s leading publications.

Discussion about this post

Related Posts

Mercedes teases its latest Porsche rival
ELECTRIC

Mercedes teases its latest Porsche rival

8 hours ago
Ford to revive classic name… with help from Volkswagen – report
ELECTRIC

Ford to revive classic name… with help from Volkswagen – report

1 day ago
Is this the spiritual successor to Australia’s HSV and FPV heroes?
NEWS

Is this the spiritual successor to Australia’s HSV and FPV heroes?

3 days ago

Performance Partners

Other News & Reviews

Mercedes tuners turn the G-Wagen into an off-road monster

Mercedes tuners turn the G-Wagen into an off-road monster

9 May 2025
Mercedes teases its latest Porsche rival

Mercedes teases its latest Porsche rival

9 May 2025
Mitsubishi leans on iPhone maker and Nissan for new models

Mitsubishi leans on iPhone maker and Nissan for new models

9 May 2025
Chevrolet’s supercar loses its most unique feature

Chevrolet’s supercar loses its most unique feature

9 May 2025

Torquecafe Newsletter

Try our daily email, The best way to get your news first, fast and free!

Check your inbox or spam folder to confirm your subscription.

Sign Up

  • Registration
  • Newsletter

About Us

  • What is Torquecafe?
  • The Team
  • Our Values
  • Privacy Policy

Help

  • Contact us
  • General Feedback
  • Advertise with us
  • Site map

Our Network

  • Speedcafe.com
  • SpeedSales.com.au

Our Partners

  • Mobil1
  • Pirtek
  • Truck Assist
  • R&J Batteries
  • KTM
  • Michelin
  • Supercheap Auto
  • Meguiar’s 

Apps

  • Our Team
  • Become a partner
  • Advertise with us
  • Privacy & Policy
No Result
View All Result
  • HOME
  • 4×4 & ADVENTURE
  • ELECTRIC
  • SUPERCARS & EXOTICS
  • PERFORMANCE
  • CLASSICS & UNIQUE
  • BIKES
  • FEATURES
    • SHOWROOMS
    • DREAM GARAGE
    • TOP FIVE
    • REVIEWS
    • IMAGES
    • VIDEO
    • TV

Copyright © 2023 Speedcafe.com This site is protected by reCAPTCHA. The Google Privacy Policy and Terms of Service apply.

Welcome Back!

Sign In with Google
OR

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • HOME
  • 4×4 & ADVENTURE
  • ELECTRIC
  • SUPERCARS & EXOTICS
  • PERFORMANCE
  • CLASSICS & UNIQUE
  • BIKES
  • FEATURES
    • SHOWROOMS
    • DREAM GARAGE
    • TOP FIVE
    • REVIEWS
    • IMAGES
    • VIDEO
    • TV

Copyright © 2023 Speedcafe.com This site is protected by reCAPTCHA. The Google Privacy Policy and Terms of Service apply.