As we reach the midpoint of the year, it’s time to evaluate the motorcycle market’s performance – our moto mid year report card! From the latest trends to sales figures, we’ll analyse which segments are thriving and which are struggling. Who’s bringing home the bacon – is it scooters? Where are the trikes at? Are we veering on road or off road? Let’s dive into the numbers and see what’s hot and what’s not in the motorcycle world.
Sales Overview
Between January and June, a total of 42,541 motorcycles were sold, which is a 5.6 per cent decline on the same period in 2023. Here’s the breakdown:
Road Motorcycles: Representing 39 per cent of total sales, road motorcycles continue to dominate the market. With 16,568 units sold, they remain the preferred choice for many riders.
Off-Road Motorcycles: Close behind, off-road motorcycles captured 38.2 per cent of the market, selling 16,248 units – that’s only 320 less units than road bikes! See you out bush my friends.
Off-Highway Vehicles (OHVs): Including ATVs, four-wheelers, and three-wheelers, OHVs made up 16.8 per cent of the market. These vehicles offer extra grunt, versatility and are popular in various recreational and practical applications.
Scooters: As expected, scooters were the lowest-selling two-wheeler category, with 2,570 units sold. Despite being a niche market, scooters have a dedicated following, particularly in urban areas and meep meep, we love all our two-wheel vehicles equally!
Brand Performance
In terms of brand performance, Yamaha leads the pack, followed closely by Honda, Kawasaki, and KTM. These brands have consistently delivered quality and performance, making them top choices for motorcycle nuts.
Market Insights
The data reveals several key insights about the current state of the motorcycle market:
Stable Road and Off-Road Demand: The close competition between road and off-road motorcycle sales highlights a balanced demand. Riders are equally enthusiastic about both on-road and off-road experiences.
Economic Impact: The tough economic climate has impacted overall sales, with many riders feeling the pinch. Despite this, the motorcycle community remains resilient, adapting to the challenges of the first half of the year.
The first half of the year has been challenging for the motorcycle market, but it also showcases the unwavering passion of the riding community. With Yamaha, Honda, Kawasaki, and KTM leading the way, the industry continues to innovate and inspire. The dynamic landscape of the motorcycle market promises exciting developments in the months ahead. Whether you’re a road hog or a bush basher, there’s no doubt that the motorcycle world has something for you.
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