• Advertise with us
Tuesday, June 17, 2025
  • Login
Torquecafe.com
No Result
View All Result
  • HOME
  • 4×4 & ADVENTURE
  • ELECTRIC
  • SUPERCARS & EXOTICS
  • PERFORMANCE
  • CLASSICS & UNIQUE
  • BIKES
  • FEATURES
    • SHOWROOMS
    • DREAM GARAGE
    • TOP FIVE
    • REVIEWS
    • GUIDES
    • IMAGES
    • VIDEO
    • TV
  • HOME
  • 4×4 & ADVENTURE
  • ELECTRIC
  • SUPERCARS & EXOTICS
  • PERFORMANCE
  • CLASSICS & UNIQUE
  • BIKES
  • FEATURES
    • SHOWROOMS
    • DREAM GARAGE
    • TOP FIVE
    • REVIEWS
    • GUIDES
    • IMAGES
    • VIDEO
    • TV
No Result
View All Result
Torquecafe.com
No Result
View All Result
  • HOME
  • 4×4 & ADVENTURE
  • ELECTRIC
  • SUPERCARS & EXOTICS
  • PERFORMANCE
  • CLASSICS & UNIQUE
  • BIKES
  • FEATURES
Home 4x4 & ADVENTURE

Only one car company has a Super Bowl ad – but it’s a biggie

Big name brands like Chevrolet, Ford, Toyota have avoided the expensive TV spots for the big game.

Stephen Ottley by Stephen Ottley
10 February 2025
in NEWS
Reading Time: 2 mins read
0 0
0
Share on FacebookShare on Twitter
Glen Powell in Ram’s 2025 Super Bowl commerical

The Super Bowl, American football’s grand final, is just as well-known for its star-studded commercials as it is for touchdowns and sacks. Companies spend millions on just 30 seconds of air time and then millions more recruiting Hollywood celebrities to star in them.

In previous years car companies have been amongst the biggest spenders, creating some iconic ads along the way, but in 2025 only one car brand is reportedly set to take a big game slot – Ram.

READ MORE: Best Super Bowl ads of 2023

But Stellantis’ truck brand has gone all-out, hiring in-demand actor Glen Powell (Top Gun: Maverick, Twisters, Anyone But You) to showcase a range of Rams. It’s an over-the-top, action-packed commercial, featuring Powell as ‘Goldilocks’ but instead of worrying about the three bears he’s worried about three Rams – the 2500 Rebel, the 1500 RHO and the Ramcharger. The ad also features Powell’s real-life niece and nephew, as well as a dragon and a bear cameo.

“I spent most of the ‘Twisters’ shoot in a Ram truck and it just felt right,” Powell said. “Being part of this Super Bowl spot feels like a natural continuation of my connection to a brand that has already brought me so much joy behind the wheel. And to top it all off, one of my favourite filmmakers, the legendary David Leitch, brought his signature style to create something truly fun and action-packed. As if that wasn’t enough, I had the chance to play Uncle Glen alongside my real-life niece and nephew, Gwen and Witt, a role that hit close to home in the best way. In my family, the Super Bowl is more than just football, it’s about coming together and, yes, judging the commercials. Having my family in my first Super Bowl ad felt like the perfect way to bring everything full circle.”

Ram has produced both a 60 second and 90 second version of the ad but with a 30 second slot is reportedly $13 million, it will be a lot of money whichever version ends up on-air.

READ MORE: Best Super Bowl ads of 2022

It’s a surprising shift that car companies have stayed away from the possible 120 million sets of eyeballs expected to watch the game. In 2024 BMW, Toyota, Kia and Volkswagen all advertised, while in previous years some of the most memorable spots have been created by car brands.

Across the years some of the most memorable ads have included Jeep’s 2020 Gladiator spot which brought back Bill Murrary and his Groundhog Day character, 2021’s Hyundai ‘Smart Park’ ad with Chris Evans and John Krasinski and Volkswagen’s 2011’s ‘The Force’ commercial.

Stephen Ottley

Stephen Ottley

Editor-at-large
Stephen Ottley is an award-winning journalist who has written about cars and motor racing for all of Australia’s leading publications.

Discussion about this post

Related Posts

Driven: Hot hatch for the SUV age
Industry

Brand backtracks on killing engines as development continues

3 hours ago
Industry

Renault boss makes shock (but fashionable) exit

4 hours ago
Australian firm ‘fixes’ Kia’s polarising ute
4x4 & ADVENTURE

Australian firm ‘fixes’ Kia’s polarising ute

6 hours ago

4×4 & Adventure Partners

Other News & Reviews

Dream Garage: Renee Gracie, GT World Challenge driver

Dream Garage: Renee Gracie, GT World Challenge driver

17 June 2025
Driven: Hot hatch for the SUV age

Brand backtracks on killing engines as development continues

17 June 2025

Renault boss makes shock (but fashionable) exit

17 June 2025
Australian firm ‘fixes’ Kia’s polarising ute

Australian firm ‘fixes’ Kia’s polarising ute

17 June 2025

Torquecafe Newsletter

Try our daily email, The best way to get your news first, fast and free!

Check your inbox or spam folder to confirm your subscription.

Sign Up

  • Registration
  • Newsletter

About Us

  • What is Torquecafe?
  • The Team
  • Our Values
  • Privacy Policy

Help

  • Contact us
  • General Feedback
  • Advertise with us
  • Site map

Our Network

  • Speedcafe.com
  • SpeedSales.com.au

Our Partners

  • Mobil1
  • Pirtek
  • Truck Assist
  • R&J Batteries
  • Michelin
  • Supercheap Auto
  • Meguiar’s 

Apps

  • Our Team
  • Become a partner
  • Advertise with us
  • Privacy & Policy
No Result
View All Result
  • HOME
  • 4×4 & ADVENTURE
  • ELECTRIC
  • SUPERCARS & EXOTICS
  • PERFORMANCE
  • CLASSICS & UNIQUE
  • BIKES
  • FEATURES
    • SHOWROOMS
    • DREAM GARAGE
    • TOP FIVE
    • REVIEWS
    • GUIDES
    • IMAGES
    • VIDEO
    • TV

Copyright © 2023 Speedcafe.com This site is protected by reCAPTCHA. The Google Privacy Policy and Terms of Service apply.

Welcome Back!

Sign In with Google
OR

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • HOME
  • 4×4 & ADVENTURE
  • ELECTRIC
  • SUPERCARS & EXOTICS
  • PERFORMANCE
  • CLASSICS & UNIQUE
  • BIKES
  • FEATURES
    • SHOWROOMS
    • DREAM GARAGE
    • TOP FIVE
    • REVIEWS
    • GUIDES
    • IMAGES
    • VIDEO
    • TV

Copyright © 2023 Speedcafe.com This site is protected by reCAPTCHA. The Google Privacy Policy and Terms of Service apply.

  • Bahasa Indonesia