Lamborghini has revealed its future – and it’s very, very different.
The all-new Lanzador concept was revealed over the weekend at the Monterey Car Week in the USA. It previews the planned fourth member for the brand’s line-up due in 2028 – joining the Revuelto, Urus and Huracan replacement – and will be its first all-electric model.
Not only does it drop the internal combustion engine, the Lanzador concept is unlike anything else the Italian supercar company has ever built – a high-riding, 2+2, two-door crossover that Lamborghini calls an “Ultra GT.”
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The idea behind this so-called Ultra GT is to combine Lamborghini’s heritage as a maker of supercars with the growing demand for more practical cars from even the most sportscar-orientated marques. Lamborghini CEO Stephan Winkelmann said this combination of performance and ‘enhanced fun-to-drive personality’ would expand the brand’s reach.
“With the fourth model concept, we are opening a new car segment: the Ultra GT,” Winkelmann said. “This will offer customers a new, unparalleled Lamborghini driving experience thanks to pioneering technologies.”
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Winkelmann has tried to connect this new, all-electric model with the brand’s earliest models, the front-engine GT cars like the 350GT, 400GT and Miura, despite its obvious differences.
“With Lanzador we are looking into our future without forgetting our DNA,” he said. “The first coupés from Lamborghini with their front engines were sporty, elegant Gran Turismos suitable for everyday use as 2+2-seaters. The concept for our fourth production model leverages our philosophy of super sportiness combined with brave new technologies and fearless design, perfectly fitting into our Direzione Cor Tauri strategy.”
Lamborghini’s head of design, Mitja Borkert, called the concept “brave” and “unexpected” and explained that the design of the Lanzador was inspired by spaceships but with an effort to ensure it had a clear visual link to the current Urus and Revuelto.
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“For me, the Lamborghini Lanzador is to date our most visionary and futuristic concept car, as well as delivering stunning looks and a new kind of beauty,” Borkert said. “The proportions are new and unseen, with the potential to create an entirely new automotive segment. The Lanzador presents supers sports car volumes but with the pilot in a slightly higher position, echoing that of the Huracán Sterrato. It is designed for a new generation growing up in an era of high tech and digitalization, and demonstrates new and fresh ideas within Lamborghini in terms of our approach to authentically integrating sustainability, via an interior delivering more space and using innovative materials.”
The company didn’t reveal any specific performance details, given the car won’t hit the market until 2028, but did say the powertrain in the concept consists of two electric motors, with one on each axle for all-wheel drive performance.
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