TorqueMaster has been a staple product line under KINCROME and tradie tool.
collections for nearly three decades. While the product speaks for itself, KINCROME felt it was time to push the range further and refine its identity on the shelf.
Redesigning the TorqueMaster range was done entirely in-house at KINCROME; with Product, Design and Creative departments strongly believing it must come down to the company mantra; ‘evolution not revolution’ and their belief in the integrity of a product they got right the first time.
TorqueMaster holds an undeniable pedigree and it was time to bring it into the 21st century with no shortcuts or compromise. KINCROME focused on the areas that it performed well and also the areas which needed work.
For tradies they understand time is money and efficiency means peace of mind, which is why a magnetic tip was imperative to making jobs easier, a colour-coding system allows easy identification of the TorqueMaster screwdriver required at a quick glance of your tool collection. If you’re on the tools all day and most days a week, comfort is everything – therefore, a strong focus went into the handle design, creating a unique ergonomic handle with anti-slip technology.