• Advertise with us
Thursday, May 29, 2025
  • Login
Torquecafe.com
No Result
View All Result
  • HOME
  • 4×4 & ADVENTURE
  • ELECTRIC
  • SUPERCARS & EXOTICS
  • PERFORMANCE
  • CLASSICS & UNIQUE
  • BIKES
  • FEATURES
    • SHOWROOMS
    • DREAM GARAGE
    • TOP FIVE
    • REVIEWS
    • IMAGES
    • VIDEO
    • TV
  • HOME
  • 4×4 & ADVENTURE
  • ELECTRIC
  • SUPERCARS & EXOTICS
  • PERFORMANCE
  • CLASSICS & UNIQUE
  • BIKES
  • FEATURES
    • SHOWROOMS
    • DREAM GARAGE
    • TOP FIVE
    • REVIEWS
    • IMAGES
    • VIDEO
    • TV
No Result
View All Result
Torquecafe.com
No Result
View All Result
  • HOME
  • 4×4 & ADVENTURE
  • ELECTRIC
  • SUPERCARS & EXOTICS
  • PERFORMANCE
  • CLASSICS & UNIQUE
  • BIKES
  • FEATURES
Home 4x4 & ADVENTURE

Bucking the trend: Why Mazda’s new BT-50 isn’t like the other utes

The Japanese brand has made the bold decision to not compete with the dual-cab hero models like the Ford Ranger Raptor and Isuzu D-Max Blade.

Stephen Ottley by Stephen Ottley
19 February 2025
in NEWS
Reading Time: 2 mins read
0 0
2
Share on FacebookShare on Twitter
2025 Mazda BT-50 ‘Weekend Warrior’

The success of the Ford Ranger Raptor has inspired plenty of imitators trying to create a ‘hero’ ute to their range – but not Mazda.

Despite having previously offered the limited edition BT-50 Thunder, Thunder Pro and SP Pro, for the updated 2025 model, Mazda Australia has decided to head down a different trail. Instead of having a high-spec range-topping model with an evocative name it has introduced a range of genuine, dealer-fit accessories that customers can choose from.

READ MORE: 2025 Mazda BT-50 review – the most under-rated ute on sale today

These include Light Force spot lights, an integrated bull bar, roof platform, dual battery set-up and more. Mazda is also packaging some of these accessories up, calling them ‘Tradie’s Choice’ and ‘Weekend Warrior’, so buyers can more easily tailor the BT-50 to their needs without having to find aftermarket solutions.
to make it easier for buyers to customise their ute for off-road adventures without going to the aftermarket.

2025 Mazda BT-50 accessories
2025 Mazda BT-50 accessories
2025 Mazda BT-50 accessories

Mazda Australia managing director, Vinesh Bhindi, explained that the company decided not to go with a ‘brand name’ rival to the likes of the Ranger Raptor, Toyota HiLux GR Sport and Isuzu D-Max Blade in order to focus on its core customers and give them more personalisation options.

“I know others are calling it different names, but it’s more of a cosmetic treatment, right?” Bhindi told Torquecafe. “So it’s not a performance package, and we think it’s better to give our customers choices with a larger variety of accessories, which they can create their own customisation. So in the previous model, we’ve had Thunder, Thunder Pro, SP Pro, those things are where we will go, rather than a third party.”

2025 Mazda BT-50 ‘Tradie’s Choice’

Mazda Australia first introduced the BT-50 Thunder in 2022, two years after the current model arrived, and offered the Thunder Pro in 2024 as part of the run-out program. Neither of these were as high-performance off-road focused as the Ranger Raptor, but were highly equipped specials using similar accessories to those now offered individually.

Crucially, while committed to the accessories options, Bhindi didn’t categorically rule out bringing back the Thunder name, or similar, if there is market demand for such a model.

“At some point we will consider it,” Bhindi said. “So at the moment, SP is our hero, with the latest one, and it’s got a lot of new cosmetic changes to it so that’s our starting point, and at some point we will consider Thunder or SP Pro, but all those accessories, all those items are available via the accessory catalogue anyway from day one.”

Stephen Ottley

Stephen Ottley

Editor-at-large
Stephen Ottley is an award-winning journalist who has written about cars and motor racing for all of Australia’s leading publications.

Discussion about this post

Related Posts

Forget the Ranger and HiLux: This the most under-rated ute on sale today
4x4 & ADVENTURE

Mazda: Diesel still best for utes

59 minutes ago
Hemi V8 return one step closer
4x4 & ADVENTURE

Hemi V8 return one step closer

4 hours ago
Is Kia toughening up the Tasman?
4x4 & ADVENTURE

Is Kia toughening up the Tasman?

8 hours ago

4×4 & Adventure Partners

Other News & Reviews

Forget the Ranger and HiLux: This the most under-rated ute on sale today

Mazda: Diesel still best for utes

29 May 2025
Hemi V8 return one step closer

Hemi V8 return one step closer

29 May 2025
Is Kia toughening up the Tasman?

Is Kia toughening up the Tasman?

29 May 2025
Australian car industry could be reborn with unexpected brand

Australian car industry could be reborn with unexpected brand

29 May 2025

Torquecafe Newsletter

Try our daily email, The best way to get your news first, fast and free!

Check your inbox or spam folder to confirm your subscription.

Sign Up

  • Registration
  • Newsletter

About Us

  • What is Torquecafe?
  • The Team
  • Our Values
  • Privacy Policy

Help

  • Contact us
  • General Feedback
  • Advertise with us
  • Site map

Our Network

  • Speedcafe.com
  • SpeedSales.com.au

Our Partners

  • Mobil1
  • Pirtek
  • Truck Assist
  • R&J Batteries
  • KTM
  • Michelin
  • Supercheap Auto
  • Meguiar’s 

Apps

  • Our Team
  • Become a partner
  • Advertise with us
  • Privacy & Policy
No Result
View All Result
  • HOME
  • 4×4 & ADVENTURE
  • ELECTRIC
  • SUPERCARS & EXOTICS
  • PERFORMANCE
  • CLASSICS & UNIQUE
  • BIKES
  • FEATURES
    • SHOWROOMS
    • DREAM GARAGE
    • TOP FIVE
    • REVIEWS
    • IMAGES
    • VIDEO
    • TV

Copyright © 2023 Speedcafe.com This site is protected by reCAPTCHA. The Google Privacy Policy and Terms of Service apply.

Welcome Back!

Sign In with Google
OR

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • HOME
  • 4×4 & ADVENTURE
  • ELECTRIC
  • SUPERCARS & EXOTICS
  • PERFORMANCE
  • CLASSICS & UNIQUE
  • BIKES
  • FEATURES
    • SHOWROOMS
    • DREAM GARAGE
    • TOP FIVE
    • REVIEWS
    • IMAGES
    • VIDEO
    • TV

Copyright © 2023 Speedcafe.com This site is protected by reCAPTCHA. The Google Privacy Policy and Terms of Service apply.