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Home 4x4 & ADVENTURE

Is this the future of off-roading?

Hyundai’s new technology previews a cleaner way for big SUVs to survive.

Stephen Ottley by Stephen Ottley
7 November 2024
in NEWS
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2024 Hyundai Initium FCEV concept

Electric vehicles may be rising in popularity, but you’re unlikely to head into the Australian outback in one anytime soon.

But what if there was a cleaner technology that could help you travel more than 650km on a single tank of fuel and then refuel in a few minutes? That would be a hydrogen fuel cell vehicle and that’s precisely the technology Hyundai has been working on for years.

READ MORE: Why hydrogen could be the future in Australia

Recently it revealed its latest step towards making fuel cell vehicles more consumer friendly, showing off the Initium concept model. This rugged looking SUV not only features a new exterior design language for the brand (dubbed ‘Art of Steel’, but underneath is the latest fuel cell powertrain.

This is, in effect, the brand’s follow up to the Nexo SUV, but also the latest product in nearly three decades of hydrogen investment from Hyundai.

2024 Hyundai Initium FCEV concept

“Hyundai Motor’s clear, unwavering commitment to hydrogen over the past 27 years is rooted in our belief in its potential as a clean, accessible and therefore fair energy source for everyone,” explained Jaehoon Chang, president and CEO of Hyundai. “We are dedicated to pioneering a future where hydrogen is used by everyone, in everything, and everywhere. We invite you to join us on this journey.”

READ MORE: Toyota wants to sell you a hydrogen-powered HiLux

While a fuel cell converts hydrogen to electricity which then powers the vehicle’s electric motor, it is seen by many industry experts as a better alternative than pure electric power for larger vehicles. That’s because it can be refueled, rather than recharged, making for a much faster turnaround for the driver.

However, the catch is hydrogen fueling stations remain far rarer than petrol stations or electric charging outlets, especially in Australia. However, Hyundai has teamed up with Toyota and Ampol to support the growth of the hydrogen network across the country.

Stephen Ottley

Stephen Ottley

Editor-at-large
Stephen Ottley is an award-winning journalist who has written about cars and motor racing for all of Australia’s leading publications.

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