Mazda reveals its BMW X3 challenger

Can the Japanese brand steal sales from the likes of BMW and Mercedes with its premium push?

Mazda has unveiled the latest member of its ‘premium’ family, the CX-70. This will sit alongside the CX-60, CX-80 and the CX-90, the latter of which sits on the same platform as the new model.

This quartet make up the brand’s “sophisticated Large Product Group” and have been designed to try and lure buyers from the likes of BMW, Mercedes-Benz and Lexus, as well as keep long-time Mazda buyers with the brand as they look for more luxurious models.

The CX-70 will be powered by the same engines as its closely related stablemates, a pair of 3.3-litre inline six-cylinder turbocharged petrol and diesel engines, with 48-volt mild-hybrid assistance. The engines are paired to an eight-speed automatic transmission and a “rear-biased” all-wheel drive system.

Mazda Australia says the CX-70 will be on sale locally before the end of 2024, with pricing and specifications revealed closer to its showroom arrival.