Michelin Primacy 4

In this short clip about Michelin’s Primacy 4 tyre, the message is simple. You can’t avoid the unexpected, but you can always choose to be safe at all times.

Michelin’s “safe when new” and “safe when worn” message is often repeated, because that’s exactly what Michelin tyres are.

When you need to stop, your tyres can make all the difference and the Primacy 4 is designed to out brake the competition in all conditions.

This latest generation of the Michelin Primacy tyre has been designed with two new technologies.

Firstly, the Evergrip technology is a new tyre sculpture, providing 50% of space to evacuate even more water (when new and when worn) compared to the previous generation tyre.

Secondly, the second generation “Silent Rib” technology provides a silent, comfortable ride thanks to interlocking bands between tread blocks that minimise air pumping sound effects as the tyre is rolling.

Some key features:

• In this short clip about MICHELIN’s Primacy 4 tyre, the message is simple. You can’t avoid the unexpected, but you can always choose to be safe at all times.
• Michelin’s safe when new and safe when worn message is often repeated, because that’s exactly what Michelin tyres are. When you need to stop, your tyres can make all the difference and the Primacy 4 is designed to out brake the competition in all conditions.
• This latest generation of the Michelin Primacy tyre has been designed with two new technologies. Firstly, the EVERGRIP technology is a new tyre sculpture, providing 50% of space to evacuate even more water (when new and when worn) compared to the previous generation tyre. Secondly, the 2nd generation SILENT RIB technology provides a silent, comfortable ride thanks to inter-locking bands between tread blocks that minimize air pumping sound effects as the tyre is rolling.