Supercheap Auto becomes naming rights partner of TCR Australia Series for the next five years

Australian Racing Group (ARG) has today announced a new long-term partnership with Supercheap Auto, which will see Australia’s most recognised retailer of automotive parts and accessories become naming rights partner of the TCR Australia Series.

For five years commencing in 2021, Australia’s version of the global TCR (Touring Car Racing) formula will be known as the Supercheap Auto TCR Australia Series.

TCR Australia arrived in 2019 and quickly developed a wide following among motorsport fans for its close and exciting competition featuring 2.0 litre turbocharged touring cars, multiple market-relevant automotive brands, and a mix of established and emerging racing stars.

The 2021 Supercheap Auto TCR Australia Series will take in six rounds, starting at Tasmania’s Symmons Plains Raceway on January 24-26. Every race of the Supercheap Auto TCR Australia Series will be televised live and free on the channels of the Seven Network.

Supercheap Auto will also partner the V8-powered S5000 open wheel category competing for the Australian Drivers’ Championship and Motorsport Australia Gold Star in 2021.

The new partnership continues Supercheap Auto’s long-standing commitment to Australian motorsport, where it has successfully supported race teams and major events for close to 25 years.

Supercheap Auto is a thriving, Australian-owned retail business, specialising in automotive parts and accessories, as well as stocking tools and accessories for the DIY home handyman and products for travel, touring, outdoors, garage and the shed.

As the inaugural Super Retail Group brand established in 1972, Supercheap Auto has since grown into a major specialist retailer with over 300 stores across Australia and New Zealand and more than 3,800 team members.

QUOTES

Benjamin Ward
Managing Director, Supercheap Auto

“As an Australian owned retailer, we are proud to continue investing in Australian Motorsport. The TCR series with its diverse range of turbocharged touring cars deliver fantastic racing and with the broadcast of every race now on free to air television – this is accessible to all Aussie motorsport fans,” said Ward.   

“Supercheap Auto is well known as the longest naming rights sponsor of the Bathurst 1000, and for us – our new partnership with TCR gives us the opportunity to bring high quality motorsports to more Australians – more often. With our support of the TCR category – this offers fantastic market relevant racing in Australia. For the V8 lovers – the S5000 category is first class open wheel racing.”

Matt Braid
CEO, Australian Racing Group

“ARG is proud to welcome Supercheap Auto to the TCR Australia Series as our long-term naming rights partner,” said Braid.

“It is a strong endorsement of the TCR Australia product and our growth plans for the category that Supercheap Auto has identified TCR as a strategic platform to align its iconic brand and engage Australians who love their cars and motorsport.

“For more than two decades, Supercheap Auto has supported motorsport in Australia with unwavering passion and best-in-class activation. It is an honour to know that commitment will now extend to the Supercheap Auto TCR Australia Series, for at least the next five years.