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Torquing Cars: The brands under pressure in 2026

As the new year ramps up, we look at the car companies in need of a big sales year.

Stephen Ottley by Stephen Ottley
17 January 2026
in NEWS
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The heat is on in 2026.

The Australian new car market is one of the toughest in the world. With new brands arriving in a steady stream, it puts pressure on every one of them to find a way to survive.

As the new year gets underway, Steve and Scott look at the brands that need a big 2026 to not only to survive, but thrive into the future.

Let us know in the comments which brands you think are under the most pressure in 2026?

Stephen Ottley

Stephen Ottley

Senior contributor
Stephen Ottley is an award-winning journalist who has written about cars and motor racing for all of Australia’s leading publications.

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