Aston Martin announces unexpected new film partnership
British carmaker Aston Martin has been struggling with its finances in recent years, but its latest partnership could mean danger is far, far away.
Aston Martin is best known on the silver screen for its 15 appearances in James Bond films, with the British brand becoming synonymous with 007.
Now, it appears it’s ready to branch out to other franchises, announcing a new partnership with Star Wars ahead of the film series’ 50th anniversary.
Turning 50 in 2027, the first Star Wars film spawned a franchise of nine major films, as well as countless spin-offs and sub series, but despite the lack of any cars appearing in the galaxy that’s far, far away, Aston Martin believes there’s a connection between the two brands.
“For 50 years, Star Wars has demonstrated the extraordinary power of design and storytelling to inspire generations around the world,” said Aston Martin’s global director of marketing and special vehicle operations, Finbar McFall.
“At Aston Martin, we share the same commitment to creating products and experiences with distinctive character and lasting emotional resonance, making this a natural and exciting collaboration.”
Aston Martin says there will be “further details” of its collaboration with the Star Wars 50th anniversary programme announced next year, raising questions about what it will entail.
Jordan Mulach
Given the inclusion of the Aston Martin SVO division in the announcement, special edition Star Wars-themed vehicles could be expected, while the carmaker has also recently branched out into the media world.
In July, Aston Martin revealed the Dreadnought, a jacked-up, two-door SUV created for the ‘Call of Duty: Modern Warfare 4’ video game.
Jordan Mulach
