Ford wants to reduce fuel pump pain with new incentive

Until the end of 2026, Ford is offering a $4000 fuel card to buyers of some of its most popular variants in local showrooms.

by Jordan Mulach

Published October 08, 2026

Grey Ford Ranger Tremor ute with a sports bar driving over rocky dirt, kicking up dust — 2026.5MY and 2027MY Ranger Tremor buyers qualify for the $4000 fuel card

Ford Australia is looking to help customers reduce the pinch at the petrol (and diesel) pumps, launching a $4000 fuel card offer for the rest of 2026.

Available from now until December 31, 2026, certain variants of the brand’s best-selling and thirstiest models will be covered by the offer, which culminates with the launch of Ford’s new seven-year warranty coverage in Australia.

“We know fuel costs are weighing on many Australians, and we want to offer practical support at a time when every dollar counts,” said Ford Australia director of marketing, Ambrose Henderson.

Silver Ford Everest SUV driving along a dusty gravel road — The Everest Active qualifies when fitted with the 3.0-litre V6

“Our Q4 offer pairs a $4000 fuel card on selected Ranger, Everest and F-150 models with the confidence of Ford’s 7-Year Warranty when serviced with a Ford Dealer.

“It’s part of our ongoing commitment to giving Ford owners confidence and support at every step on their journey beyond the showroom.”

The fuel card offer applies to the following models, production years and variants:

2026.5MY and 2027MY Ranger XLT, Wildtrak and Tremor
2026.5MY and 2027MY Everest Active 3.0L V6, Sport 3.0L V6 and Tremor 3.0L V6
2026.5MY Everest Wildtrak 3.0L V6
2027MY Everest Wolftrak 3.0L V6
2024MY F-150 XLT, Lariat and Platinum models (Short Wheelbase and Long Wheelbase)

White Ford F-150 Platinum pickup on a tree-lined country road — Selected 2024MY F-150s, including the Platinum, are also covered

Year-to-date, Ford has delivered 61,104 vehicles to customers in Australia, a drop of 9777 vehicles or 13.8 per cent compared to the opening nine months of 2025.

This has resulted in its market share dropping from 7.8 per cent to 6.7 per cent, having been overtaken in the sales charts by BYD and under pressure from Kia.

Despite this, the Ranger is still the best-selling vehicle of the year so far, aided by the new Ranger Super Duty adding its sales to the nameplate’s total.