Ford Mustang sedan one step closer
The prospect of Ford returning to the sedan market with a Mustang-badged model appears to almost be a certainty.
Ford is gearing up to once again sell sedans in the North American market, with one of the Blue Oval’s executives providing the latest hint that its next four-door car will wear the Mustang badge.
Speaking to Automotive News, Ford’s director of US marketing, Andrew Frick, was asked if the brand could once again build sedans, given recent hints dropped by global CEO Jim Farley.
“There is a percentage of the customer base that still buys sedans. It’s a lot smaller than it once was. It used to be 50 percent, now it’s 16, 17 percent,” Frick said.
“We have a really great Mustang that people consider a car. We look to expand on the Mustang family as we move forward.
“I think, for us to do it, it’s going to have to make sense within our portfolio. It’s going to have to make sense within a family that we may already offer. And it’s going to have to be very cost-effective for us to do it.
“That’s what we’re focused on in general with a lot of our new affordable products. We want the concepts to be right and the costs to be even better.”
The mentioning of the Mustang family as a base to expand its portfolio comes as less of a surprise than might be expected, given there have been reports about a sedan wearing the pony badge from as early as August last year.
A report by Automotive News in August last year claimed a Mustang-derived four-door sedan could launch as soon as early 2028, at least in the US.
A Mustang sedan was reportedly previewed to North American dealers last year, and prior to this Ford CEO Jim Farley told media outlets it could launch a four-door version of the pony car, as long as it has “all the performance and attitude of the original.”
Fuel was added to the fire of speculation when, speaking to Automotive News at the Detroit motor show, Farley refused to rule out a return to the sedan segment, saying “never say never”, before adding a caveat.
“The sedan market is very vibrant. It’s not that there isn’t a market there. It’s just we couldn’t find a way to compete and be profitable. Well, we may find a way to do that.”
The sedan could potentially adopt the Mach 4 nameplate - similar to the previous Mustang Mach 1 performance flagship, as well as the Mustang Mach-E electric SUV. Earlier this year the Mach 4 nameplate was trademarked in the US and Australia.
