Following last month's major partnership announcement between Motorsport Australia and Supercheap Auto, Australia's largest auto parts retailer will also become the naming rights partner for the Supercheap Auto Club Development Fund.
The Supercheap Auto Club Development Fund is open for 2022 applications and will provide a funding allocation framework to Motorsport Australia affiliated car clubs, which will also include Enthusiast Clubs for the first time.
Created as a way to support growth and development of clubs and the motorsport industry, the fund has delivered grants of more than $100,000 in its history.
Backing grassroots motorsport is one of Supercheap Auto's priorities and Managing Director Benjamin Ward said he was thrilled to find another way to help grow the sport and assist Motorsport Australia clubs.
“Many of today's motorsport superstars were associated with grassroot clubs like these. In addition, they provide an enormous contribution to local communities as a social and leisure activity.
“They are the backbone of motorsport and the Club Development Fund goes a long way in giving clubs a chance to build and finish projects that will have a positive effect with their local communities,” Ward said.
“When we partnered up with Motorsport Australia, one of our big goals was to support and help grow motorsport at grassroots level and this is just the first step on our partnership journey.
“We look forward to contributing to a range of initiatives and watching a fantastic variety of projects that will be made possible by the Supercheap Auto Club Development Fund.”
Motorsport Australia CEO Eugene Arocca was pleased with the news and praised Supercheap Auto for their support of grassroots motorsport.
“On behalf of Motorsport Australia, I would like to thank the team at Supercheap Auto for getting behind our Club Development Fund,” Arocca said.
“Having a brand like Supercheap Auto backing this initiative highlights their absolute commitment to grassroots motorsport and an area we are also very passionate about.
“We encourage all clubs to consider submitting an application for the 2022 Supercheap Auto Club Development Fund to provide support for projects that may have been on hold over the past two years.”
Clubs looking to apply for the Supercheap Auto Club Development Fund will need to contact the Motorsport Australia Regional Development Executive within their state/territory to discuss their project prior to application.
There are four areas in which clubs can apply for funding are as follows:
• Funding Area 1: Safety and Operational Equipment
• Funding Area 2: Volunteer Upskilling and Club Capacity Building
• Funding Area 3: Women and Girls' Participation
• Funding Area 4: Events and Activities
For more information on the Supercheap Auto Club Development Fund, visit motorsport.org.au/clubs/developmentfund
As part of the sponsorship, successful clubs will also receive a Supercheap Auto gift card to spend at any of their 280 stores in Australia.