• Advertise with us
Sunday, July 13, 2025
  • Login
Torquecafe.com
No Result
View All Result
  • HOME
  • NEWS
  • REVIEWS
  • VIDEO
  • 4×4
  • PERFORMANCE
  • EV
  • SUPERCARS
  • CLASSICS
  • BIKES
  • FEATURES
    • SHOWROOMS
    • DREAM GARAGE
    • TOP FIVE
    • REVIEWS
    • GUIDES
    • IMAGES
    • VIDEO
    • TV
  • HOME
  • NEWS
  • REVIEWS
  • VIDEO
  • 4×4
  • PERFORMANCE
  • EV
  • SUPERCARS
  • CLASSICS
  • BIKES
  • FEATURES
    • SHOWROOMS
    • DREAM GARAGE
    • TOP FIVE
    • REVIEWS
    • GUIDES
    • IMAGES
    • VIDEO
    • TV
No Result
View All Result
Torquecafe.com
No Result
View All Result
  • HOME
  • NEWS
  • REVIEWS
  • VIDEO
  • 4×4
  • PERFORMANCE
  • EV
  • SUPERCARS
  • CLASSICS
  • BIKES
  • FEATURES
Home NEWS

The Drive to Survive impact on Aston Martin

Formula 1’s surging popularity is helping to sell even more supercars.

Stephen Ottley by Stephen Ottley
17 March 2025
in NEWS
Reading Time: 2 mins read
0 0
0
Share on FacebookShare on Twitter
Loading the Elevenlabs Text to Speech AudioNative Player...
Aston Martin F1 2025

Who’d have thought a Netflix show could help drive the sale of supercars. And yet that appears to be the case, as Aston Martin enjoys the benefits of Formula 1’s current boom on the back of Drive to Survive and other measures that have made the sport more popular than ever before.

Speaking at the reveal of the new V12-powered Vanquish, Aston Martin Australia boss Nathan Lowe, revealed the impact the brand’s entrance into F1 has had. Lowe told Torquecafe that Aston Martin sees a spike in website traffic around every race weekend that Fernando Alonso and Lance Stroll hit the track in their green machines.

READ MORE: Aston Martin – ‘F1 the key to our future’

Aston Martin provides the F1 safety and medical cars

“ Yeah, we see a huge increase in the people going to our website to configure cars when F1 races are on,” Lowe said.

And it helps that at many of the races Aston Martin provides the safety car and medical cars (although that role is shared with Mercedes-AMG), so there is a direct showroom connection.

“Obviously Vantage and DBX707 are the safety and pace cars,” Lowe said. “We see a direct influence of that into our configurator. But as much as the car we’re looking at here today [the Vanquish] is Aston Martin Racing Green, that’s now our most popular colour. So that’s filtered straight through from F1 as well.”

Aston Martin Valhalla

But there’s a deeper connection than just fans playing around on the configurator or a new favourite colour. Aston Martin is forging deep technical links between the F1 team and its road car business to ensure that going racing improves what it offers to customers. There are already elements of that with the more powerful new Vantage (reportedly influenced by F1 drivers calling for it to have more power to better pace the field), the new Vanquish flagship and the all-new mid-engine range of supercars – Valkyrie and Valhalla.

READ MORE: This car is why Aston Martin is in F1

“The obvious stuff’s still there, the tech on this car [Vanquish],” he said. “The louvres, that’s a direct inspiration from our F1 car. The diffuser, they will use [F1] technology. And, I guess the truest form of that is stuff like Valhalla and Valkyrie, where you’re taking direct F1 technology and putting it into a road car.”

The interest is reflected in Aston Martin’s sales growth. In 2018 the British brand managed just 13 sales in Australia and just 48 in 2020, but since returning to F1 in 2021 sales have grown steadily and hit 154 units in 2024.

Fuel Your Inbox with Torquecafe

Weekly performance, 4x4, EV and motoring updates — no filler.

Check your inbox or spam folder to confirm your subscription.

Stephen Ottley

Stephen Ottley

Editor-at-large
Stephen Ottley is an award-winning journalist who has written about cars and motor racing for all of Australia’s leading publications.

Discussion about this post

Related Posts

We drive the car that exists for one reason
REVIEWS

We drive the car that exists for one reason

13 hours ago
Subaru is entering uncharted territory… with a Toyota SUV
ELECTRIC

Subaru is entering uncharted territory… with a Toyota SUV

15 hours ago
This EV broke two dozen speed records in a day
ELECTRIC

This EV broke two dozen speed records in a day

2 days ago

Supercars & Exotics Partners

Other News & Reviews

We drive the car that exists for one reason

We drive the car that exists for one reason

13 July 2025
Subaru is entering uncharted territory… with a Toyota SUV

Subaru is entering uncharted territory… with a Toyota SUV

13 July 2025
Who needs a V8 anyway?

Who needs a V8 anyway?

12 July 2025
This EV broke two dozen speed records in a day

This EV broke two dozen speed records in a day

12 July 2025

Torquecafe Newsletter

Try our daily email, The best way to get your news first, fast and free!

Check your inbox or spam folder to confirm your subscription.

  • Trending
  • Comments
  • Latest
First official look at Toyota’s new hero sports car

First official look at Toyota’s new hero sports car

11 July 2025
We drive the fastest SUV in the world

We drive the fastest SUV in the world

10 July 2025
Nissan gives its affordable sports car the GT-R treatment

Nissan gives its affordable sports car the GT-R treatment

10 July 2025
Ram confirms Ford Ranger rival

Ram’s new ute will go head-on against the Ford Ranger, Toyota HiLux

11 July 2025
Ford Ranger XLT review: cheapest V6 ute tested

Prices rise across Australia’s best-selling vehicles

11 July 2025
We drive the car that exists for one reason

We drive the car that exists for one reason

13 July 2025
Subaru is entering uncharted territory… with a Toyota SUV

Subaru is entering uncharted territory… with a Toyota SUV

13 July 2025
Who needs a V8 anyway?

Who needs a V8 anyway?

12 July 2025
This EV broke two dozen speed records in a day

This EV broke two dozen speed records in a day

12 July 2025
Three-seat McLaren supercar returns

Three-seat McLaren supercar returns

11 July 2025

Sign Up

  • Registration
  • Newsletter

About Us

  • What is Torquecafe?
  • The Team
  • Our Values
  • Privacy Policy

Help

  • Contact us
  • General Feedback
  • Advertise with us
  • Site map

Our Network

  • Speedcafe.com
  • SpeedSales.com.au

Our Partners

  • Mobil1
  • Pirtek
  • Truck Assist
  • R&J Batteries
  • Michelin
  • Supercheap Auto
  • Meguiar’s 

Apps

  • Our Team
  • Become a partner
  • Advertise with us
  • Privacy & Policy
No Result
View All Result
  • HOME
  • NEWS
  • REVIEWS
  • VIDEO
  • 4×4
  • PERFORMANCE
  • EV
  • SUPERCARS
  • CLASSICS
  • BIKES
  • FEATURES
    • SHOWROOMS
    • DREAM GARAGE
    • TOP FIVE
    • REVIEWS
    • GUIDES
    • IMAGES
    • VIDEO
    • TV

Copyright © 2023 Speedcafe.com This site is protected by reCAPTCHA. The Google Privacy Policy and Terms of Service apply.

Welcome Back!

Sign In with Google
OR

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • HOME
  • NEWS
  • REVIEWS
  • VIDEO
  • 4×4
  • PERFORMANCE
  • EV
  • SUPERCARS
  • CLASSICS
  • BIKES
  • FEATURES
    • SHOWROOMS
    • DREAM GARAGE
    • TOP FIVE
    • REVIEWS
    • GUIDES
    • IMAGES
    • VIDEO
    • TV

Copyright © 2023 Speedcafe.com This site is protected by reCAPTCHA. The Google Privacy Policy and Terms of Service apply.

Home News Reviews Events Videos