AP Racing unveils new brand identity at Le Mans
AP Racing has unveiled a new brand identity at the 2026 24 Hours of Le Mans, marking the next stage in the evolution of the high-performance braking and clutch specialist while maintaining its motorsport heritage.
High-performance braking and clutch specialist AP Racing has launched a new brand identity, marking what the company describes as the next stage of its evolution.
The refreshed look was unveiled ahead of the 2026 edition of the 24 Hours of Le Mans, where AP Racing components feature on 47 of the 62 cars entered across the Hypercar, LMP2 and LMGT3 classes.
The Coventry-based manufacturer said the rebrand is designed to better reflect its position as a leader in high-performance braking and clutch technology while maintaining a strong connection to its motorsport heritage.
"AP Racing's new identity reflects the next stage in our evolution, giving the brand a more modern expression while remaining grounded in our heritage, our people and our engineering capability," said AP Racing Managing Director David Hamblin.
"As part of the Brembo Group, AP Racing continues to evolve braking and clutch technologies, supporting the next generation of high-performance vehicles, with new product developments set to further push performance boundaries later this year."
Founded more than 50 years ago, AP Racing has built a reputation as one of motorsport's most recognised brake and clutch suppliers, with its products used across categories ranging from Formula 1 and NASCAR to the FIA World Endurance Championship.
The company says the rebrand is more than a visual update, with the new identity intended to better communicate the connection between driver and machine through performance, control and confidence.
Alongside a redesigned logo, AP Racing has introduced a refreshed visual style aimed at improving consistency across digital, broadcast and on-car applications.
As part of the Brembo Group, AP Racing operates as a centre of excellence for high-performance braking and clutch systems, supplying both motorsport and road car sectors.
The company said the updated branding has been developed to appeal across original equipment manufacturers, the performance aftermarket and elite motorsport categories while retaining the race-bred engineering DNA that has defined the brand for decades.
